Conversion Optimisation
How often do you see someone go into the supermarket, fill their basket... then leave without buying?
Not very often!
This is what happens for a huge majority websites, most often well over 75% of the time. Visitors have a good look around, they sometimes even get as far as the checkout, but then they leave... Why?
This raises a vast range of questions; Was it your branding? Was it the delivery charge, or just the colour of the checkout button?
Tweak, compare, measure, refine.
We can help you to identify these traits and areas of weakness, by comparing your users flow against any number of variations of your website simultaneously. Let's see what happens when we ask 20% of people to view 'this' particular wording. How will people respond to this colour change?
It's amazing what the smallest change can often make to online conversions.
Using real-time A/B(n) testing gives you an incredibly powerful insight into what your visitors are up to.
