You already know the importance of branding and your corporate identity.
Would the raunchy and risqué 'Virgin' brand be where they are by being clean and corporate? Would IBM of been taken seriously if they had adopted this alternative, relaxed and fun approach?
Needless to say, branding is crucial. Your logo, colours and corporate messaging define who you are to the wider world - to other business, existing and potential customers.
We at Pixxl understand the subtle differences and perceptions in design that portray your voice and ethos. If you represent a fun yet professional SME or a large, corporate organisation, allow us to hold up the mirror and help us to define your professional image.